We change lives.

United Way Launches 2022 Campaign

September 23, 2022


Local United Way launches 2022 campaign and calls on the community to think outside the box this year to build stronger communities for all.    

Left to right: Goal reveal featuring leadership students from Moncton High, Mischka Jacobs,

Resource Development Director, and Roberto Di Donato, President of United Way’s Campaign Cabinet


(Moncton, NB – September 23, 2022) – The United Way of Greater Moncton and Southeastern New Brunswick kicked off their 2022 campaign today with a goal to raise $2,300,000 to build healthy, caring, and inclusive communities. The charitable, community-impact organization is focused on helping children and youth be all they can be and on moving people from poverty to possibility. 

The local United Way’s annual fundraising campaign, which primarily runs from September through December, raises money mainly through workplace payroll deduction programs, as well as through individual and corporate contributions and special events.


Left to right: Mischka Jacobs, Resource Development Director, and Roberto Di Donato,  United Way’s Campaign Cabinet Chair


Henry David Thoreau once said, ‘It’s not what you look at that matters, it’s what you see.’ What I see is passion, grit, leadership, local love and the kind of community spirit that can change the world, one person, one life at a time. When we look at each other, when we look at our neighbours, colleagues, friends and family, we see community. Together, we can make a difference. We will make a difference,” said Campaign Cabinet Chair, Roberto Di Donato.  

“In 2022, over and above investing in 26 essential programs through 25 local agencies, United Way is committed to its initiatives like the seniors’ meal program, 211 NB, and peer supported housing. In fact, United Way just recently closed on its 5th apartment building, owning five in total and managing a 6th with the help of a full-time property manager on the team to help house those who are hardest to house,” said Mischka Jacobs, Resource Development Director at United Way. “We need local businesses and community members to come together with a united focus, to think outside the box for our community and our fundraising efforts so we can make our region a stronger place for everyone who calls it home.”   

 In 2021, there were 180 workplaces and more than 4,500 individuals who donated to the campaign. Through their generous donations, the campaign raised $2,204,169.95 for the community. These funds remained in the community of Southeastern New Brunswick to help support local initiatives and directly impacted the lives of 17,000 community members and many more that were changed indirectly.  


 Founded in 1953, the United Way of Greater Moncton and Southeastern New Brunswick Region is a community impact, non-profit, charitable organization that brings people and resources together to improve lives in our region. The organization is focused on building strong communities by helping kids be all they can be and by moving people from poverty into possibility.    


For more information, contact:     

Mischka Jacobs     

Resource Development Director     

United Way of Greater Moncton and Southeastern New Brunswick     

506 858-8600, ext. 3666