We change lives.


April 15, 2024

Photo (from left to right):
Beth Crawford, Relationship and Engagement Manager, United Way
Roberto Di Donato, Chair of United Way’s Strategic Fundraising Cabinet
Mischka Jacobs, Resource Development Director, United Way

Photo of campaign total reveal

(Moncton, NB—April 12, 2024)—United Way of Greater Moncton and Southeastern New Brunswick was thrilled to announce that the 2023 campaign, with the theme of “The Power of You”, successfully raised $2,300,060.32. They were beyond grateful for the generosity and compassion of the community, as well as the hard work and dedication of their partners and volunteers. During a time in which the cost of living has increased, the community rallied to support the people who need it most.

Established in 1953, the United Way of Greater Moncton and Southeastern New Brunswick is a non-profit organization dedicated to uniting individuals and resources to enhance the well-being of the community, primarily focusing on helping kids reach their full potential and moving people from poverty to possibility. In 2023, these funds were reinvested into community: United Way provided support to 25 vital programs offered by 24 local agencies, along with their own initiatives such as YOU Turns for at-promise youth and the provincial helpline 211 NB.

“Our community has once again demonstrated the incredible power that each individual holds to create positive change in the lives of those around us,” says Mischka Jacobs, Resource Development Director at United Way. “When we unite our efforts and come together, we are able to achieve remarkable things that benefit our entire community. The theme of The Power of You truly speaks to the impact that each person can make, no matter how big or small.”

Campaign Chair Roberto Di Donato echoes this sentiment, stating, “The success of this year’s campaign truly highlights the strength and unity of our community. Through collective action and a shared sense of purpose, we have been able to raise funds that will directly support essential programs and services for those in need. The power of each individual coming together as one is what drives the work of United Way and enables us to create a lasting impact in our region.”

The annual fundraising campaign for the local United Way primarily takes place from September to December and involves raising funds through workplace payroll deductions, individual and corporate contributions, and special events. All contributions to the United Way Community Fund are allocated to support local initiatives. United Way also continues its Peer Supported Housing program to house those who are hardest to house and expanded their Seniors’ Meal Program to 3,000 meals that are prepared, packaged and delivered to vulnerable, low-income seniors every week. Since its launch, the helpline 211 NB, trademarked to United Way, has helped more than 132,000 people find the help they need, and their flagship youth program YOU Turns expanded as well, now serving youth in schools from Sackville to Miramichi and St Louis de Kent.

Beth Crawford, newly appointed Relationship and Engagement Manager at United Way, added, “I am honored to be a part of an organization that values the power of community and works tirelessly to make a difference. This campaign is a perfect example of what we can achieve when we unite for a common cause. Every donation, no matter how small, makes a difference in the lives of those we serve. That’s the power of you.”

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For more information, contact:   

Mischka Jacobs   
Resource Development Director   
United Way of Greater Moncton and Southeastern New Brunswick   
506 858-8600, ext. 3666